Architecture
One Information Layer.
Hundreds of Surfaces.
The marketplace domains do not need to operate as hundreds of disconnected databases. One authoritative record can power many relevant marketplace experiences.
Layer 1
Business Records / Listings
One authoritative record per business, place, job, home, product or event.
Layer 2
Local Internet API
The distribution layer every marketplace node reads from.
Layer 3
Search + Knowledge + Taxonomy
Categories, geography, intent and relationships resolved once.
Layer 4
Marketplace Routing
Rules that decide which record appears on which marketplace surface.
Layer 5
1,000+ Marketplace Nodes
Specialized discovery surfaces for people to use.
Ecosystem